9th October 2012
“Sugar” May 2010
Sugar aimed at girls aged 13 to 19, falls into the category of teenage girls ‘life style’ magazine. To sell the best quantity of the magazine, ’sugar’ has to stand out from other ‘girly’ magazines. It has to grab the audience attention. May 2010 version of ‘Sugar’ is attracting audience through the very ‘girly’ pink colour. Sugar also used some of the details and writing in white. The very standing out muster head big white letters and the ‘pink’ all around it, it give us the expression that the writing is so out of the cover almost like the muster head wants to jump of the paper and shout “Sugar”.
Under the must head on the right you can see the barcode but also they giving us the price of a magazine a date when it has been published and what is different from other printed media they also giving as a website of a magazine, this type of magazine is a brick and click industry.
This model is there just as a background. The teenage girl, the celebrity ‘Diana’, there on a cover of “sugar” as one of the kickers is saying ‘Hey Diana, she’s back, she’s single, she’s got gossip.’ The kicker relates to the image perfectly. The open wide eyes and mouth give us the expression of very shocking news ‘SHE’S BACK’. The writing of this kicker is very encouraging as well it’s not in a straight line. The letters are moved in unbelievably clever way almost like they want to make a semi-circle. ’Sugar’ is a girl magazine which wants to give the audience the information they will be interested in.
Fashion is one of the subjects ‘Sugar’ is covering huge ‘pink’ circle in right bottom corner with a very nice alliteration built in, ‘Flirty Fashion’ in big white letters standing out from the model’s blond, long, shining hair and ‘pink’ circle. 3 summery dresses to give that taste of fashion that the ‘sugar’ has, also remembering that the audience of the magazine are in age between 13 to 19 so the prices can’t be too expensive because the readers wouldn’t be able to investigate in them.
Going clockwise we can see in a left bottom corner another kicker. Big number ‘7’ but only the out lining is white the inside of a letter is cut out and we can see the background through it, then next to it we can see the rest of that kicker ‘7 best ever school trip SCANDALS’. The ‘7’ really attracts our attention and the shocking ending ‘SCANDALES’ now the reader wants to buy it because it covers their expectations. The readers are still at school so it get their attention easily.
‘Sugar’ also covers beauty suspects. Another kicker is giving us a tip on a hair in a very different way. The kicker is placed in a star shape and in a very clever use of words like it’s talking directly to the reader ‘YOUR hair but better.’
Under the muster head on the left are another two kickers the subtitles are in pink and the titles are in bold black colour. One of the kickers has a very nicely constructed subtitles ‘Sweet Sixteen Shake’ alliteration that catches our eyes.
Just at the top on the left hand corner you can see the well-known ‘Sugar’ sticker, which you can see in every ‘sugar’ magazine. It’s like a bonus it give you the opportunity to get two magazines in a price for two, it’s placed on a black circle.
“Sugar” May 2010
Sugar aimed at girls aged 13 to 19, falls into the category of teenage girls ‘life style’ magazine. To sell the best quantity of the magazine, ’sugar’ has to stand out from other ‘girly’ magazines. It has to grab the audience attention. May 2010 version of ‘Sugar’ is attracting audience through the very ‘girly’ pink colour. Sugar also used some of the details and writing in white. The very standing out muster head big white letters and the ‘pink’ all around it, it give us the expression that the writing is so out of the cover almost like the muster head wants to jump of the paper and shout “Sugar”.
Under the must head on the right you can see the barcode but also they giving us the price of a magazine a date when it has been published and what is different from other printed media they also giving as a website of a magazine, this type of magazine is a brick and click industry.
This model is there just as a background. The teenage girl, the celebrity ‘Diana’, there on a cover of “sugar” as one of the kickers is saying ‘Hey Diana, she’s back, she’s single, she’s got gossip.’ The kicker relates to the image perfectly. The open wide eyes and mouth give us the expression of very shocking news ‘SHE’S BACK’. The writing of this kicker is very encouraging as well it’s not in a straight line. The letters are moved in unbelievably clever way almost like they want to make a semi-circle. ’Sugar’ is a girl magazine which wants to give the audience the information they will be interested in.
Fashion is one of the subjects ‘Sugar’ is covering huge ‘pink’ circle in right bottom corner with a very nice alliteration built in, ‘Flirty Fashion’ in big white letters standing out from the model’s blond, long, shining hair and ‘pink’ circle. 3 summery dresses to give that taste of fashion that the ‘sugar’ has, also remembering that the audience of the magazine are in age between 13 to 19 so the prices can’t be too expensive because the readers wouldn’t be able to investigate in them.
Going clockwise we can see in a left bottom corner another kicker. Big number ‘7’ but only the out lining is white the inside of a letter is cut out and we can see the background through it, then next to it we can see the rest of that kicker ‘7 best ever school trip SCANDALS’. The ‘7’ really attracts our attention and the shocking ending ‘SCANDALES’ now the reader wants to buy it because it covers their expectations. The readers are still at school so it get their attention easily.
‘Sugar’ also covers beauty suspects. Another kicker is giving us a tip on a hair in a very different way. The kicker is placed in a star shape and in a very clever use of words like it’s talking directly to the reader ‘YOUR hair but better.’
Under the muster head on the left are another two kickers the subtitles are in pink and the titles are in bold black colour. One of the kickers has a very nicely constructed subtitles ‘Sweet Sixteen Shake’ alliteration that catches our eyes.
Just at the top on the left hand corner you can see the well-known ‘Sugar’ sticker, which you can see in every ‘sugar’ magazine. It’s like a bonus it give you the opportunity to get two magazines in a price for two, it’s placed on a black circle.
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