Comparing "Sugar" and " Seventeen"

3^rd October 2012                                         Media

“Sugar” and “ Seventeen” are really popular magazines “ Sugar” really known in UK market and “Seventeen” the biggest market in America.

Seventeen as the title is saying is made for teenage people. The target audience is from 12-19 years old and most of the audience are a girl, that’s what the magazine is thinking of, the teenage girls when the magazine is produce.

I looked at the newest magazine that has come out. As it is September on the cover you can clearly see two school girls which signifier school time, also the one of the subtitles is “Back-to-school”. The colours of the cover are rally eye catching and very bright, loads of orange and yellow is included. The title is a little bit hidden under the two school girls but you can still clearly see what it’s says. Big orange letters are really bringing the title out from the page. Background itself is really blank and white but information that you can fine easily see on the cover and no much or that free space is showing off. Big letters and interesting subtitles are there to get the customer attention and to persuade her to buy it.   

Expectation of a reader they want the reader to be happy with the subjects they willing to talk about. Therefore most of the magazines are trying to collect some information through a survey so they know what their readers are looking for whether they would like to read more about fashion or maybe more about sexual stuff. This all depends on their level of maturity.

Life style in “Seventeen” is fairly open they cover verity of subjects because that’s what the customers are expecting them to do it’s all based on their target audience. Some of the girls are more interested in fashion and body care and some other are interested more in the school and their career.   

Commercially wise “Seventeen” is the biggest and well known by everyone in America.

On the other side we have another magazine called “Sugar”.
“Sugar” is thought through for young adults their age range is between 16 and 24. In compassion to “Seventeen” the audience are a little bit more mature and they looking for different information different advices.

Lay out and the design of the cover is really similar to “Seventeen” although the colours are more settled down and much darker. It gives really rich look to the cover.

“Sugar” obviously has different expectation from their readers the “Seventeen” they trying to entertain them more with fashion. The level of maturity is higher.

I personality would go for “Seventeen” as it cover all subjects I’m interested in and it catch my eye more so I would pay more attention to it