Monday, 15 April 2013
news.. FOUR MEDIA
I found this article when I was doing my industry reasearch and i found it very interesting therefore i thought I will share it with my blog audiences.
Website called "FOUR MEDIA" (news website)
Sunday Times Style gets a make-over
Posted by Four Media on March 18, 2013
"10 March saw the re launch of Sunday Times Style Magazine, with the title being restored to its original roots; fashion and beauty. Non fashion and beauty editorial, including food, has now been moved to the Sunday Times Magazine, allowing Style to focus on its namesake. Strangely, Interiors has been retained.
Whilst the range of editorial content in the publication has decreased, the number of pages has increased, offering more beauty editorial and in turn advertising opportunities.
Style’s facelift will be supported by a year long brand campaign, designed to make this publication key within the fashion and beauty sector and set it aside from competitors.
Readers will have the opportunity to attend high profile branded events, such a Style Conversations, which has previously featured some of the world’s most famous and influential fashion designers including Valentino, Donatella Versace and John Galliano.
Repositioning this brand removes Style from the category in which it is currently bestowed, a Sunday Newspaper Supplement, in an attempt for it to be considered a prestigious and influential fashion and beauty publication. The publishers hope that this new focus will encourage advertisers to advertise in a relevant environment, whilst targeting the title’s high-end demographic. Hence Chanel taking the outside back cover in this weekend’s edition.
Head of Strategy, Times & Sunday Times at News International said: “This is one of the most important re launches for Style in its 10-year history as a standalone section. In recent years the magazine has become home to a range of content which, while much loved by readers, isn’t central to its mission. By refocusing the magazine on fashion and beauty we can ensure that we’re giving our core readers what they want whilst also offering advertisers a clearer opportunity.”
Source: Style
Whilst Style’s re launch will be music to many Sunday Times fashion lovers’ ears, the question on our mind is – where is this publication now going to sit within the fashion and beauty advertising market? With firmly established competitors, is an increased fashion and beauty focus going to be enough to draw in additional advertisers? We have our doubts as to the volume of additional advertising.
Mail On Sunday’s YOU, an established fashion and beauty magazine supplement, boasts a readership that is 48% higher than Style. Their readership profile is also broader and younger than Style – and unless a brand is truly ‘top end’ the’ norm’ demographic of ABC1 18-45 for fashion and beauty advertisers will apply.
Being weekly, Style’s readership longevity is reduced compared to the established high circulation monthlies such as Glamour and Cosmopolitan and therefore not a threat to them.
They will undoubtedly be keen to continue to take and maybe increase their share of the GWP (gift with purchase) promotional advertising enjoyed by the weekly supplements and the paid for titles such as Grazia and Hello.
With the plethora of quality paid for fashion and beauty titles a ‘free’ supplement is less likely to command the gravitas of Vogue or Marie Claire. But should the editorial team be able to deliver exceptional ‘exclusives’ they may gain a higher profile in this crowded and competitive marketplace. Perhaps taking over from where ES Magazine sat in the days of its premiership in this market and command some additional lucrative fashion advertising. The quality of advertisers in this weekend’s issue was quite high though 3 ‘House’ ads were evident.
With print advertising revenues so hard to attract we see their logic of being more focussed in their delivery but doubt that they will immediately draw in large amounts of ‘new’ advertising."
Industry
Facts and figures on UK consumer magazine market for 2008/2009
*The UK consumer magazine industry is worth £2.8bn
*More than 3,200 consumer magazine titles are currently published in the UK
*239 new consumer titles entered the UK market in 2008
*Nearly 1.4 billion copies of consumer magazines are distributed in the UK each year
*More than 1.1 billion consumer magazines were sold in the UK in 2008
*Consumers spent more than £2bn on consumer magazines in 2008
*Advertisers spent nearly £750m with consumer magazines in 2008
*Magazines (consumer and business) accounted for 9.6% of adspend across all media in 2007
*The consumer magazine digital advertising market was worth US$40m in 2007 (at average 2007 exchange rates) - that's almost one-fifth of the entire European market value
*The UK consumer magazine advertising market accounted for almost 11% of the entire European market in 2007
*On average, every person in the UK buys about 22 magazines a year spending £36 per year
*The British public is the third biggest spender (per head) on consumer magazines in Western Europe, following closely behind the Finnish and the French
*85% of UK adults read consumer magazines
*15-24 year olds are the age group most likely to be reached by magazines, with 4 out of 5 young adults part of the average issue readership for at least one magazine
(These information were taken from a webside called FIPP.
http://www.fipp.com/news/facts-and-figures-on-uk-consumer-magazine-market)
These facts and figures were taken to analyze in 2008/2009 there for i decided to find something more recent to have a little comparison.
Facts and statistics on UK magazine industry, 2012.
“PRINT is dead” was a common refrain a couple of years ago. The costly print advertisements that kept magazines and newspapers alive were migrating to the web, where they earned only pennies on the dollar. To publishers, it felt as if a hurricane was flattening their business.
But as the storm has cleared, a new publishing landscape has emerged. What was once a fairly uniform business—identify a group of people united by some shared identity or passion, write stories for them to read and sell advertising next to the stories—has split into several different kinds.
Hard news is perhaps the hardest to make profitable. It is increasingly instant, constant and commoditised (as with oil or rice, consumers do not care where it came from). With rare exceptions, making money in news means publishing either the cheap kind that attracts a very large audience, and making money from ads, or the expensive kind that is critical to a small audience, and making money from subscriptions. Both are cut-throat businesses; in rich countries, many papers are closing.
But among magazines there is a new sense of optimism. In North America, where the recession bit deepest (see chart), more new magazines were launched than closed in 2011 for the second year in a row. The Association of Magazine Media (MPA) reports that magazine audiences are growing faster than those for TV or newspapers, especially among the young.
Unlike newspapers, most magazines didn't have large classified-ad sections to lose to the internet, and their material has a longer shelf-life. Above all, says David Carey, the boss of Hearst Magazines, a big American publisher, they represent aspirations: “they do a very good job of inspiring your dreams.” People identify closely with the magazines they read, and advertisers therefore love them: magazines, says Paul-Bernhard Kallen, the chairman of Hubert Burda Media, a large German publisher, remain essential for brand-building.
Which is why luxury magazines are doing particularly well, as are those in emerging markets, where a fast-growing middle class is coming into those advertisers' sights. In Brazil, for example, the Abril Group has made Minha Casa, a home-improvement magazine, the leader of its kind in two years thanks to a careful focus on new homeowners.
Back in the United States, the number of ad pages in magazines has dropped for three quarters in a row, according to the Publishers' Information Bureau. But that is partly cyclical, says Nina Link, the MPA's head, and it doesn't account for the growing number of ads in digital form.
Once, digital ads would have been scant comfort. On the web they are typically worth a small fraction of what they were in print. But tablets, such as Apple's iPad, could change this.
They have been around for only two years and most magazine subscriptions on them for less than a year; the MPA suggested measurement standards for advertising on tablets only in April. Yet already there are signs that advertisers are accepting higher rates on tablets than on the web, because magazines on tablets are more like magazines in print: engrossing, well-designed experiences instead of forests of text and links.
Publishers are still experimenting with formats: some are little different from their print versions, while others are more interactive, perhaps too much so. Hearst's Cosmopolitan launched the digital-only Cosmo for Guys, which purports to shed light on feminine psychology for baffled males; an early issue included 3-D models of sexual positions that you could rotate to view from every possible angle. Who says glossy mags aren't educational?
But the wiser publishers are finding ways to rely less on advertising. They are looking to make more not only from subscriptions but also from other sources. Today, “you need five or six revenue streams to make the business really successful,” says Mr Carey. Spurred by necessity and enabled by technology, magazines “innovate in ways they never dreamed of a few years ago,” says Ms Link.
What else a magazine can do besides sell copies depends on its audience and subject matter. Many are turning themselves from mere carriers of ads into marketing-services companies, giving their advertisers a range of new ways to reach readers. Travel magazines' websites can track if their readers end up buying the holiday packages they write about, and take a cut. “I count that as advertising,” says Mr Kallen. “What many people call advertising…is definitely declining, but advertising in the broader sense isn't.”
Other commercial branchings-out include a growing range of conferences or celebrity events, the licensing of magazines' names to products such as cosmetics, and tie-ups with deal and coupon websites such as Groupon. Successful new magazines have been launched on the back of TV programmes, such as Hearst's “Food Network” and “HGTV” (a home-improvement show) and the BBC's “Top Gear” (a show about macho cars). With so many countries now boasting a big middle class, international franchises often work well; Hearst's Cosmopolitan now has 66 different country editions.
There are also more esoteric business models. Monocle, a global magazine for the insufferably stylish, claims that the online radio channel it launched last autumn has been profitable from the start, since normal commercial radio stations never deliver the kinds of listeners its high-end advertisers want. The Atavist, an American iPad magazine that publishes one long piece of narrative journalism each month, says it makes money largely because it licenses its iPad publishing software to other people.
Loyalty is lucrative
The ability of magazines to inspire fierce loyalty among readers means there are also lots of small-time, quirky successes. XXI, a French quarterly of long-form reportage, is profitable despite carrying no ads, not putting its text online and being sold only in bookshops; it seems to capitalise on French intellectual traditions and the concentration in Paris of voracious readers. Germany's Landlust, which extols the virtues of living at a relaxed pace and in close contact with nature, is another print-only holdout, with a circulation of 1m after seven years. As long as there are coffee tables, people will want things to put on them.
I thought I'll include this information about industry of magazine because i found it really interesting, how through few years time the industry on print media has changed. and how it is trying to get back with a more power and more ideas. ( I took this information form a website called: The economist,
http://www.economist.com/node/21556635)
*The UK consumer magazine industry is worth £2.8bn
*More than 3,200 consumer magazine titles are currently published in the UK
*239 new consumer titles entered the UK market in 2008
*Nearly 1.4 billion copies of consumer magazines are distributed in the UK each year
*More than 1.1 billion consumer magazines were sold in the UK in 2008
*Consumers spent more than £2bn on consumer magazines in 2008
*Advertisers spent nearly £750m with consumer magazines in 2008
*Magazines (consumer and business) accounted for 9.6% of adspend across all media in 2007
*The consumer magazine digital advertising market was worth US$40m in 2007 (at average 2007 exchange rates) - that's almost one-fifth of the entire European market value
*The UK consumer magazine advertising market accounted for almost 11% of the entire European market in 2007
*On average, every person in the UK buys about 22 magazines a year spending £36 per year
*The British public is the third biggest spender (per head) on consumer magazines in Western Europe, following closely behind the Finnish and the French
*85% of UK adults read consumer magazines
*15-24 year olds are the age group most likely to be reached by magazines, with 4 out of 5 young adults part of the average issue readership for at least one magazine
(These information were taken from a webside called FIPP.
http://www.fipp.com/news/facts-and-figures-on-uk-consumer-magazine-market)
These facts and figures were taken to analyze in 2008/2009 there for i decided to find something more recent to have a little comparison.
Facts and statistics on UK magazine industry, 2012.
“PRINT is dead” was a common refrain a couple of years ago. The costly print advertisements that kept magazines and newspapers alive were migrating to the web, where they earned only pennies on the dollar. To publishers, it felt as if a hurricane was flattening their business.
But as the storm has cleared, a new publishing landscape has emerged. What was once a fairly uniform business—identify a group of people united by some shared identity or passion, write stories for them to read and sell advertising next to the stories—has split into several different kinds.
Hard news is perhaps the hardest to make profitable. It is increasingly instant, constant and commoditised (as with oil or rice, consumers do not care where it came from). With rare exceptions, making money in news means publishing either the cheap kind that attracts a very large audience, and making money from ads, or the expensive kind that is critical to a small audience, and making money from subscriptions. Both are cut-throat businesses; in rich countries, many papers are closing.
But among magazines there is a new sense of optimism. In North America, where the recession bit deepest (see chart), more new magazines were launched than closed in 2011 for the second year in a row. The Association of Magazine Media (MPA) reports that magazine audiences are growing faster than those for TV or newspapers, especially among the young.
Unlike newspapers, most magazines didn't have large classified-ad sections to lose to the internet, and their material has a longer shelf-life. Above all, says David Carey, the boss of Hearst Magazines, a big American publisher, they represent aspirations: “they do a very good job of inspiring your dreams.” People identify closely with the magazines they read, and advertisers therefore love them: magazines, says Paul-Bernhard Kallen, the chairman of Hubert Burda Media, a large German publisher, remain essential for brand-building.
Which is why luxury magazines are doing particularly well, as are those in emerging markets, where a fast-growing middle class is coming into those advertisers' sights. In Brazil, for example, the Abril Group has made Minha Casa, a home-improvement magazine, the leader of its kind in two years thanks to a careful focus on new homeowners.
Back in the United States, the number of ad pages in magazines has dropped for three quarters in a row, according to the Publishers' Information Bureau. But that is partly cyclical, says Nina Link, the MPA's head, and it doesn't account for the growing number of ads in digital form.
Once, digital ads would have been scant comfort. On the web they are typically worth a small fraction of what they were in print. But tablets, such as Apple's iPad, could change this.
They have been around for only two years and most magazine subscriptions on them for less than a year; the MPA suggested measurement standards for advertising on tablets only in April. Yet already there are signs that advertisers are accepting higher rates on tablets than on the web, because magazines on tablets are more like magazines in print: engrossing, well-designed experiences instead of forests of text and links.
Publishers are still experimenting with formats: some are little different from their print versions, while others are more interactive, perhaps too much so. Hearst's Cosmopolitan launched the digital-only Cosmo for Guys, which purports to shed light on feminine psychology for baffled males; an early issue included 3-D models of sexual positions that you could rotate to view from every possible angle. Who says glossy mags aren't educational?
But the wiser publishers are finding ways to rely less on advertising. They are looking to make more not only from subscriptions but also from other sources. Today, “you need five or six revenue streams to make the business really successful,” says Mr Carey. Spurred by necessity and enabled by technology, magazines “innovate in ways they never dreamed of a few years ago,” says Ms Link.
What else a magazine can do besides sell copies depends on its audience and subject matter. Many are turning themselves from mere carriers of ads into marketing-services companies, giving their advertisers a range of new ways to reach readers. Travel magazines' websites can track if their readers end up buying the holiday packages they write about, and take a cut. “I count that as advertising,” says Mr Kallen. “What many people call advertising…is definitely declining, but advertising in the broader sense isn't.”
Other commercial branchings-out include a growing range of conferences or celebrity events, the licensing of magazines' names to products such as cosmetics, and tie-ups with deal and coupon websites such as Groupon. Successful new magazines have been launched on the back of TV programmes, such as Hearst's “Food Network” and “HGTV” (a home-improvement show) and the BBC's “Top Gear” (a show about macho cars). With so many countries now boasting a big middle class, international franchises often work well; Hearst's Cosmopolitan now has 66 different country editions.
There are also more esoteric business models. Monocle, a global magazine for the insufferably stylish, claims that the online radio channel it launched last autumn has been profitable from the start, since normal commercial radio stations never deliver the kinds of listeners its high-end advertisers want. The Atavist, an American iPad magazine that publishes one long piece of narrative journalism each month, says it makes money largely because it licenses its iPad publishing software to other people.
Loyalty is lucrative
The ability of magazines to inspire fierce loyalty among readers means there are also lots of small-time, quirky successes. XXI, a French quarterly of long-form reportage, is profitable despite carrying no ads, not putting its text online and being sold only in bookshops; it seems to capitalise on French intellectual traditions and the concentration in Paris of voracious readers. Germany's Landlust, which extols the virtues of living at a relaxed pace and in close contact with nature, is another print-only holdout, with a circulation of 1m after seven years. As long as there are coffee tables, people will want things to put on them.
I thought I'll include this information about industry of magazine because i found it really interesting, how through few years time the industry on print media has changed. and how it is trying to get back with a more power and more ideas. ( I took this information form a website called: The economist,
http://www.economist.com/node/21556635)
Monday, 25 March 2013
Bits of magazine
I have been looking through a lot of different magazines and I this this double page spread only if different colours , fonts and story would be suiteble for my theme of my magazine.
i love the clean but straigh forward layout of it. Because my target audience is people in age between 16 and 25 years old I want to keep the audience interested, i want to give them a lot of information but little wtiting so they want to read it. i'm 17 and from my on expience i can tell that when i see a lot of writing i get bored half way through. 
I choose to take a picture of this magazine because it really inspirate me. I love the choose of clourse and the sharpe shapes witch fit my theme of magazine perfectly.
I want my magazine to look prefesinally therefore I want it to have every single detail. Looking through some magazines I notices on the left side of a page name of a person who took picture for magazine, place where the picture was taken and the date.
I took a closer look on to this barcode, because it doesnt give the £ currency but it give us comparison of the price in; Spain, Greece and Germany. I would like my magazine to go all over the word if the product will be found succesfull there for the currency is one of many things i should be looking at.
As I said previosuly
Thursday, 21 March 2013
Thursday, 28 February 2013
Monday, 28 January 2013
Thursday, 24 January 2013
School magazine logo
School magazine logoWhen I was taking this picture I wasn’t really thinking, how I might use it but I knew it was revelled to my idea.
After I downloaded all the pictures to the computer and I took a better look at the picture I came with the idea to use it within the logo. Our school St. Gregory’s is really proud of this cross and it gives to our school this a bit of originality. Also it’s taking a place in a chapel. When I was making the logo I was thinking about audience who don’t know our school and are interested. The cross will connote this is a catholic school.
This is the logo I came up with at the end. Blue, red and black are the colours of our school, So I wasn’t really thinking much about the colour.
Pictures taken for the school magazine
Pictures taken for the school magazine
These pictures might not be the best quality but that is just, because I was taking them by phone. After I took these pictures straight away I started to work on my school magazine logo. Some of the pictures don’t give me what I wanted to apply for my magazine and some of the pictures gave me some new ideas how I could use them and still get the effect I was looking for.
Chosen pictures
Pictures taken
This is a set of pictures I took for my rock magazine. Even though there is a big amount of pictures I won’t use all of them, some of them are very poor quality and some of them just don’t meet my expectations and other doesn’t really much with my magazine genre.
These are the pictures I’ve chosen and straight after I edited them so they’re more settled and in much with my magazine.
Tuesday, 22 January 2013
Comparing "Sugar" and " Seventeen"
3rd October 2012 Media
“Sugar” and “ Seventeen” are really popular magazines “ Sugar” really known in UK market and “Seventeen” the biggest market in America.
Seventeen as the title is saying is made for teenage people. The target audience is from 12-19 years old and most of the audience are a girl, that’s what the magazine is thinking of, the teenage girls when the magazine is produce.
I looked at the newest magazine that has come out. As it is September on the cover you can clearly see two school girls which signifier school time, also the one of the subtitles is “Back-to-school”. The colours of the cover are rally eye catching and very bright, loads of orange and yellow is included. The title is a little bit hidden under the two school girls but you can still clearly see what it’s says. Big orange letters are really bringing the title out from the page. Background itself is really blank and white but information that you can fine easily see on the cover and no much or that free space is showing off. Big letters and interesting subtitles are there to get the customer attention and to persuade her to buy it.
Expectation of a reader they want the reader to be happy with the subjects they willing to talk about. Therefore most of the magazines are trying to collect some information through a survey so they know what their readers are looking for whether they would like to read more about fashion or maybe more about sexual stuff. This all depends on their level of maturity.
Life style in “Seventeen” is fairly open they cover verity of subjects because that’s what the customers are expecting them to do it’s all based on their target audience. Some of the girls are more interested in fashion and body care and some other are interested more in the school and their career.
Commercially wise “Seventeen” is the biggest and well known by everyone in America.
On the other side we have another magazine called “Sugar”.
“Sugar” is thought through for young adults their age range is between 16 and 24. In compassion to “Seventeen” the audience are a little bit more mature and they looking for different information different advices.
Lay out and the design of the cover is really similar to “Seventeen” although the colours are more settled down and much darker. It gives really rich look to the cover.
“Sugar” obviously has different expectation from their readers the “Seventeen” they trying to entertain them more with fashion. The level of maturity is higher.
I personality would go for “Seventeen” as it cover all subjects I’m interested in and it catch my eye more so I would pay more attention to it
“Sugar” and “ Seventeen” are really popular magazines “ Sugar” really known in UK market and “Seventeen” the biggest market in America.
Seventeen as the title is saying is made for teenage people. The target audience is from 12-19 years old and most of the audience are a girl, that’s what the magazine is thinking of, the teenage girls when the magazine is produce.
I looked at the newest magazine that has come out. As it is September on the cover you can clearly see two school girls which signifier school time, also the one of the subtitles is “Back-to-school”. The colours of the cover are rally eye catching and very bright, loads of orange and yellow is included. The title is a little bit hidden under the two school girls but you can still clearly see what it’s says. Big orange letters are really bringing the title out from the page. Background itself is really blank and white but information that you can fine easily see on the cover and no much or that free space is showing off. Big letters and interesting subtitles are there to get the customer attention and to persuade her to buy it.
Expectation of a reader they want the reader to be happy with the subjects they willing to talk about. Therefore most of the magazines are trying to collect some information through a survey so they know what their readers are looking for whether they would like to read more about fashion or maybe more about sexual stuff. This all depends on their level of maturity.
Life style in “Seventeen” is fairly open they cover verity of subjects because that’s what the customers are expecting them to do it’s all based on their target audience. Some of the girls are more interested in fashion and body care and some other are interested more in the school and their career.
Commercially wise “Seventeen” is the biggest and well known by everyone in America.
On the other side we have another magazine called “Sugar”.
“Sugar” is thought through for young adults their age range is between 16 and 24. In compassion to “Seventeen” the audience are a little bit more mature and they looking for different information different advices.
Lay out and the design of the cover is really similar to “Seventeen” although the colours are more settled down and much darker. It gives really rich look to the cover.
“Sugar” obviously has different expectation from their readers the “Seventeen” they trying to entertain them more with fashion. The level of maturity is higher.
I personality would go for “Seventeen” as it cover all subjects I’m interested in and it catch my eye more so I would pay more attention to it
Sugar magazine
9th October 2012
“Sugar” May 2010
Sugar aimed at girls aged 13 to 19, falls into the category of teenage girls ‘life style’ magazine. To sell the best quantity of the magazine, ’sugar’ has to stand out from other ‘girly’ magazines. It has to grab the audience attention. May 2010 version of ‘Sugar’ is attracting audience through the very ‘girly’ pink colour. Sugar also used some of the details and writing in white. The very standing out muster head big white letters and the ‘pink’ all around it, it give us the expression that the writing is so out of the cover almost like the muster head wants to jump of the paper and shout “Sugar”.
Under the must head on the right you can see the barcode but also they giving us the price of a magazine a date when it has been published and what is different from other printed media they also giving as a website of a magazine, this type of magazine is a brick and click industry.
This model is there just as a background. The teenage girl, the celebrity ‘Diana’, there on a cover of “sugar” as one of the kickers is saying ‘Hey Diana, she’s back, she’s single, she’s got gossip.’ The kicker relates to the image perfectly. The open wide eyes and mouth give us the expression of very shocking news ‘SHE’S BACK’. The writing of this kicker is very encouraging as well it’s not in a straight line. The letters are moved in unbelievably clever way almost like they want to make a semi-circle. ’Sugar’ is a girl magazine which wants to give the audience the information they will be interested in.
Fashion is one of the subjects ‘Sugar’ is covering huge ‘pink’ circle in right bottom corner with a very nice alliteration built in, ‘Flirty Fashion’ in big white letters standing out from the model’s blond, long, shining hair and ‘pink’ circle. 3 summery dresses to give that taste of fashion that the ‘sugar’ has, also remembering that the audience of the magazine are in age between 13 to 19 so the prices can’t be too expensive because the readers wouldn’t be able to investigate in them.
Going clockwise we can see in a left bottom corner another kicker. Big number ‘7’ but only the out lining is white the inside of a letter is cut out and we can see the background through it, then next to it we can see the rest of that kicker ‘7 best ever school trip SCANDALS’. The ‘7’ really attracts our attention and the shocking ending ‘SCANDALES’ now the reader wants to buy it because it covers their expectations. The readers are still at school so it get their attention easily.
‘Sugar’ also covers beauty suspects. Another kicker is giving us a tip on a hair in a very different way. The kicker is placed in a star shape and in a very clever use of words like it’s talking directly to the reader ‘YOUR hair but better.’
Under the muster head on the left are another two kickers the subtitles are in pink and the titles are in bold black colour. One of the kickers has a very nicely constructed subtitles ‘Sweet Sixteen Shake’ alliteration that catches our eyes.
Just at the top on the left hand corner you can see the well-known ‘Sugar’ sticker, which you can see in every ‘sugar’ magazine. It’s like a bonus it give you the opportunity to get two magazines in a price for two, it’s placed on a black circle.
“Sugar” May 2010
Sugar aimed at girls aged 13 to 19, falls into the category of teenage girls ‘life style’ magazine. To sell the best quantity of the magazine, ’sugar’ has to stand out from other ‘girly’ magazines. It has to grab the audience attention. May 2010 version of ‘Sugar’ is attracting audience through the very ‘girly’ pink colour. Sugar also used some of the details and writing in white. The very standing out muster head big white letters and the ‘pink’ all around it, it give us the expression that the writing is so out of the cover almost like the muster head wants to jump of the paper and shout “Sugar”.
Under the must head on the right you can see the barcode but also they giving us the price of a magazine a date when it has been published and what is different from other printed media they also giving as a website of a magazine, this type of magazine is a brick and click industry.
This model is there just as a background. The teenage girl, the celebrity ‘Diana’, there on a cover of “sugar” as one of the kickers is saying ‘Hey Diana, she’s back, she’s single, she’s got gossip.’ The kicker relates to the image perfectly. The open wide eyes and mouth give us the expression of very shocking news ‘SHE’S BACK’. The writing of this kicker is very encouraging as well it’s not in a straight line. The letters are moved in unbelievably clever way almost like they want to make a semi-circle. ’Sugar’ is a girl magazine which wants to give the audience the information they will be interested in.
Fashion is one of the subjects ‘Sugar’ is covering huge ‘pink’ circle in right bottom corner with a very nice alliteration built in, ‘Flirty Fashion’ in big white letters standing out from the model’s blond, long, shining hair and ‘pink’ circle. 3 summery dresses to give that taste of fashion that the ‘sugar’ has, also remembering that the audience of the magazine are in age between 13 to 19 so the prices can’t be too expensive because the readers wouldn’t be able to investigate in them.
Going clockwise we can see in a left bottom corner another kicker. Big number ‘7’ but only the out lining is white the inside of a letter is cut out and we can see the background through it, then next to it we can see the rest of that kicker ‘7 best ever school trip SCANDALS’. The ‘7’ really attracts our attention and the shocking ending ‘SCANDALES’ now the reader wants to buy it because it covers their expectations. The readers are still at school so it get their attention easily.
‘Sugar’ also covers beauty suspects. Another kicker is giving us a tip on a hair in a very different way. The kicker is placed in a star shape and in a very clever use of words like it’s talking directly to the reader ‘YOUR hair but better.’
Under the muster head on the left are another two kickers the subtitles are in pink and the titles are in bold black colour. One of the kickers has a very nicely constructed subtitles ‘Sweet Sixteen Shake’ alliteration that catches our eyes.
Just at the top on the left hand corner you can see the well-known ‘Sugar’ sticker, which you can see in every ‘sugar’ magazine. It’s like a bonus it give you the opportunity to get two magazines in a price for two, it’s placed on a black circle.
Reality codes and conventions used in “X-Factor”
Media
2nd October 2012
Reality codes and conventions used in “X-Factor”
X-Factor as many different reality shows is contain most of the features of codes and conventions to produce a successful and really entertaining show.
Contestants are ordinary people, coming from different places to demonstrate their singing talent they would like to share with a British public.
Depending on the stage the X-Factor is at there are moments which are giving the viewer a little bit of information on their real life. What is their background and what they want to achieve from being a part of the show.
Emphasis on outgoing personalities, a celebrities are the judges in this specific reality show and they have to decide whether the person have a good standards to cope with the work the contestants will have to commit to or not whether the person is strong enough to cope with open world.
Live and edited footage. X-Factor is not a live show, after the show is recorded the person who is responsible for the outcome is working really hard to make the show as more interesting as possible not every contestant is ending up on our television screens, but that’s only because the show can’t be too long and there is millions of contestants waiting for their chance to come. Only the best and the very interesting parts will be shown at the end of a day to make people more entertain.
Non scripted material is when the continents is on the stage performing and after their performance the judges are there to give them their opinion this is non-scripted material because they never know who will come out and what feeling will they have for the person who has just performed.
Each television show has their presenter and so does the “X-Factor” but apart from him there is a narration voice coming in to the show when for example they asking you to vote for one of countenance.
2nd October 2012
Reality codes and conventions used in “X-Factor”
X-Factor as many different reality shows is contain most of the features of codes and conventions to produce a successful and really entertaining show.
Contestants are ordinary people, coming from different places to demonstrate their singing talent they would like to share with a British public.
Depending on the stage the X-Factor is at there are moments which are giving the viewer a little bit of information on their real life. What is their background and what they want to achieve from being a part of the show.
Emphasis on outgoing personalities, a celebrities are the judges in this specific reality show and they have to decide whether the person have a good standards to cope with the work the contestants will have to commit to or not whether the person is strong enough to cope with open world.
Live and edited footage. X-Factor is not a live show, after the show is recorded the person who is responsible for the outcome is working really hard to make the show as more interesting as possible not every contestant is ending up on our television screens, but that’s only because the show can’t be too long and there is millions of contestants waiting for their chance to come. Only the best and the very interesting parts will be shown at the end of a day to make people more entertain.
Non scripted material is when the continents is on the stage performing and after their performance the judges are there to give them their opinion this is non-scripted material because they never know who will come out and what feeling will they have for the person who has just performed.
Each television show has their presenter and so does the “X-Factor” but apart from him there is a narration voice coming in to the show when for example they asking you to vote for one of countenance.
Erving Goffman Theory
Erving Goffman
It is quite common through our daily interactions that we perform to our audience in specific regions and through these regions, aspects of ourselves are seen. As Erving Goffman explains, there are two regions in which we perform. The first is the front region which is where the performance is given. Often, our activities within this region embody certain standards; these include matters of politeness and decorum. Politeness is how the performer acts in visual or aural proximity but not necessarily in direct conversation. It is through politeness and decorum that the individual maintains moral conduct that is socially accepted within society.
It is quite common through our daily interactions that we perform to our audience in specific regions and through these regions, aspects of ourselves are seen. As Erving Goffman explains, there are two regions in which we perform. The first is the front region which is where the performance is given. Often, our activities within this region embody certain standards; these include matters of politeness and decorum. Politeness is how the performer acts in visual or aural proximity but not necessarily in direct conversation. It is through politeness and decorum that the individual maintains moral conduct that is socially accepted within society.
In contrast to the front region, there is another region in which we perform. This area is commonly referred to as the backstage or back region and it is here that we see an opposite response. The backstage or back region is where our suppressed feelings make an appearance. It is where we knowingly contradict the actions carried out in the front region. Basically, Goffman's theory provides an explanation on how we interact with one another in day to day life and how we develop a system to help express feelings that conflict with our front. These methods help guide us in face to face interaction. But how do we act when we communicate and interact, but are not face to face?
The Internet has led us to a situation where we are able to communicate and interact with people from a wide variety of backgrounds, cultures, and countries, without ever seeing their faces. When analyzing Goffman's theory relative to Cyberspace communication, we see that the lines between the front stage and back stage are blurred. When we look at issues such as anonymity, flaming, and privacy on the Internet, we see Goffman's work modified in order to express the ideas of front and back region performance.
Evaluation of “Empire state of mind”
“Empire state of mind”
Cut very quickly looking at the building and streets, all the pictures are in black and white. The singer wants to introduce a listener to a ‘New York’ from his point of view. From those pictures we denote bad sides of his well-known town. (Drams playing very fast). The singer is telling the audience a story but he is not looking at the camera it nearly seems like he wants to escape, he doesn’t feel good in place he is right now and also ashamed of where the life took him. Everything takes place in very harsh environment, sound is changing and the musical bridge is stepping into the play. A clear sound of a girl playing and singing to a piano melody. Now she is trying to show very different side of the city in comparison to the version the pervious singer. The camera is placed from the top to the ground of a New York. Then again the rhythm is speeding up and the rapper is coming along with the pictures of poor people, but this time we seeing world how the poor people see it. The camera angle is showing as how small they are comparing them to the huge, powerful world and to general life in New York. All the rich people above them. Suddenly the blue sky is appearing and both of the singers sing the song on a red carpet which signify a fame and richness. The good days are above their heads now and everything has changed. In my opinion they were trying to say that even if you have a bad start you can still improve it in your life and there be a lot of opportunities to make your life better.
Cut very quickly looking at the building and streets, all the pictures are in black and white. The singer wants to introduce a listener to a ‘New York’ from his point of view. From those pictures we denote bad sides of his well-known town. (Drams playing very fast). The singer is telling the audience a story but he is not looking at the camera it nearly seems like he wants to escape, he doesn’t feel good in place he is right now and also ashamed of where the life took him. Everything takes place in very harsh environment, sound is changing and the musical bridge is stepping into the play. A clear sound of a girl playing and singing to a piano melody. Now she is trying to show very different side of the city in comparison to the version the pervious singer. The camera is placed from the top to the ground of a New York. Then again the rhythm is speeding up and the rapper is coming along with the pictures of poor people, but this time we seeing world how the poor people see it. The camera angle is showing as how small they are comparing them to the huge, powerful world and to general life in New York. All the rich people above them. Suddenly the blue sky is appearing and both of the singers sing the song on a red carpet which signify a fame and richness. The good days are above their heads now and everything has changed. In my opinion they were trying to say that even if you have a bad start you can still improve it in your life and there be a lot of opportunities to make your life better.
Analysing Closer cover
Media
18th September 2012
I decided to talk about magazine called “Closer”. It’s a magazine I read the most. It gives me the information I want to receive from this magazine is “Closer” is closer to celebrities’ life, and closer to what you are interested in. Their slogan is “Celebs + Real Life+ Fashion+ TV” which give us very simple idea of what the magazine contain “Celebs” short cut for celebrities it makes me think as this is put in a slang the audience target is based on teenagers. ”Real Life” connote to me they are not interested in any rumours they only speak the truth, “Fashion” the magazine is promising us the news trends and “TV” stands for TV progress, the magazine in also contains TV programs now that might suggest it not only for teenagers but also for wider verity of audience. Although the cover looks like it’s only about “celebs” it’s not really. Magazine “Closer” hasn’t used to much colours only colours are bright pink and yellow there are some other colours like blue and red to make it more stand out although pink and yellow are doing a good job already those colours making the magazine more professional and it make the target audience want it . The subtitles are written it red to get the audience straight to the main subject. There are 2 really big subtitles which really catch the eye of the reader the font is big and very understandable. Every word that has been put in the cover are not randomly chosen they’re there to shock and to interest people.
Colours and their suggestions
Colours and their suggestions.
GreenAssociated with Nature, youth, fortune and vigour
GreyAssociated with security and solid
WhiteRepresents purity, simplicity and faith
RedAssociated with all things intense and passionate, danger, fire, energy and excitement
Symbol for violence, blood and war
High visibility → used for road signs
Indicates courage → used in many countries' flags
China - indicates celebration or luck
India - colour of purity (used in weddings)
YellowColour of sunshine
YellowColour of sunshine
Indicates energy, optimism, joy, hope and warmth
Symbol of spontaneity and impulsiveness
Dull yellow is associated with decay, sickness, jealousy and deceit
Asia - symbol of royalty and sacredness
BlueDepth and stability → colour of the sky and sea
BlueDepth and stability → colour of the sky and sea
Symbol of freedom
Associated with tranquillity, wisdom and loyalty
Symbolic of cleanliness, technology and security
Masculine colour
China - associated with immortality
Hindus - the colour of Krishna
Jews - holiness
Middle East - protective colour
OrangeAssociated with enthusiasm, attractiveness, energetic, creativity and warmth
OrangeAssociated with enthusiasm, attractiveness, energetic, creativity and warmth
Creates an invigorating effect
Symbol of fall and harvest
GreenAssociated with Nature, youth, fortune and vigour
Also associated with feelings of envy and jealousy
Indicates inexperience (a greenhorn)
Darker green associated with money
The colour of Islam
( Ireland - religious significance (Protestant))
PurpleConnotes royalty, nobility, wealth and extravagance Symbolic of wisdom, magic and arrogance
PurpleConnotes royalty, nobility, wealth and extravagance Symbolic of wisdom, magic and arrogance
Associated with mourning
75 percent of pre-adolescent children prefer purple to all other colours
GreyAssociated with security and solid
Linked with maturity, old age and dignity
Symbolic of conservativeness and boredom
BrownAssociated with Earth, home and comfort
BrownAssociated with Earth, home and comfort
Represents down-to-earth, boring or sophisticated.
India - the colour of mourning
PinkAssociated with romance and love.
PinkAssociated with romance and love.
Also associated with feelings of calmness.
Female colour.
WhiteRepresents purity, simplicity and faith
Associated with clinical elements → hospitals
Colour of perfection
Represents peace → colour of doves and snow respectively
Japan - white carnations signify death
BlackGothic representations → death and evil
BlackGothic representations → death and evil
Symbol of grief
Associated with power, mystery and fear
Positive connotations - elegance and class
Aggressive and strong colour
Analysing Q magazine
15th October 2012 Analysing a music magazine
“Q” is published by the Bauer Media Group, the UK’s largest magazine publisher in the UK. Baer own 282 magazines in 15 countries and also TV and Radio stations. It has a low monthly circulation of 80,400 readers.
The masthead of the magazine denotes one simple easy to remember letter ‘Q’ which takes 15% of the cover. The letter ‘Q’ is not only there as a masthead but also as a logo. The masthead is placed right in a middle of a red outstanding from the page big square. I would like to point it out nothing is designed just to look good every single bit that has been put on the front cover has a deeper meaning with it the subject. Not many people are thinking of, why the square of a logo is in red? It catches the eye of a customer but the designer knows their target audience very well and he knows what they are looking for. Red is the hottest colour of the warm colours girls (the target audience for Q) are looking for something that catch their eye immediately but also red connotes a strong colour that conjures up a range of seemingly conflicting emotions. Underneath the masthead there’s a tagline saying ‘A DIFFERENT TYPE OF MUSIC’ which means the ‘Q’ is a music industry
magazine. Backing to this hot red colour, red can denote ‘different’ emotions, ‘different’ types of music. The logo is placed in the left hand corner, people in England and in most European countries are reading from left to right so their eye are automatically looking to the left and then they looking for more information elsewhere. ’Q’ has decided to put their logo in a place that is going to be seen and so that they have more space to develop their other ideas. ‘Q’ is not a very popular letter It’s almost unique, there is not a lot of countries where this letter is used so in my opinion this magazine is focusing on a stuff that is different and unique. Letter ‘Q’ is not used very often but still really useful. I think magazine ‘Q’ was trying to make this magazine as simple as possible so the audience will remember the magazine masthead fairly easily and it will show it’s something different from other music magazines. Most of the magazines are running theirs mastheads right at the top of a magazine cover, although ‘Q’ is positioned in a very altered way.
Just after looking at the masthead is eye are moving towards the right. The place where the reader can see column with all the kickers written up. Most of the magazines have the kicker on the left side so this magazine is trying to make something different from other magazines they trying to build the own image. It is all structured and everything has its own column, where in most of those types of magazines everything is out of space. The ’Q’ decide to talk about three different music bands, although all three of the bands names are written in a same style the rest of a kicker is not. They used a different style to make a metamorphosis. Reader might not even know what the bands are but from the way the words and style is set up they can already judge on the genre of music.
There is no specific audience for ‘Q’ the magazine really hope to interest not only females but also males, that’s why they are looking for various of music types.
In big letters almost as big as the logo by itself you can see the strapline is going across, position in a middle of a page. All in capital letters ‘LILY ALLEN’(‘LILY’ in black letters and ‘ALLEN’ in clear white) just above the name of a music artist it says ’SEXY BEAST’ all in the capitol letters although the colours has been swapped now the first word is in white and the second word is in black to make a contrast.
Why ‘SEXY BAST’ on this specific cover magazine you can clearly see the whole ‘LILY ALLEN’s’ body. She is topless and she has really tight sorts on. She is standing to us turn to the back and looking out a little bit to the reader in a very sexy way. Next to here there is two panthers each one on each side of her. One of the panthers is walking towards us and the other is looking really sheik ‘grrrrr’. The artist on that cover look so real and you would never say it is a myth, but it is. The photograph would never put the music arts on the same photo panel as two panthers. You never know what the panther might do after being photographed when the flash goes to panther eye and also ‘LILY ALLEN’ didn’t pose top less. The whole cover is a myth it is created to make a good, beneficial image of a character but it doesn’t mean it is real. The picture is right behind the writing, although one of the panthers head is taking place on the writing to create this outstanding image from the cover. Below the ‘LILY’ there’s a rest of the strapline ‘& HER WICKED, WICKED WAYS….’ (to create this outstanding look the magazine not only increased size of the letters but they also gave the red colour to it).The use of the alliteration and repetition makes it sound really clever and interesting there reader is trying to think… What are her ‘WICKED’ ways? This really persuades customers of magazine ‘Q’ to buy it.
Going down there is well known by a lot of magazine part on a cover called ‘sticker’ It stand out from the other part on this cover it’s not in column or in square but it is in circle. It catches the eye very simply and easily. The sticker almost seems like a bonus to this magazine, ’THE 25 GREATEST ROCK MOVIES’. This might also suggest the fact that everyone knows ‘LILY ALLEN’ is not a rock star so they looking for various types of music.
Next in a row is well known and popular barcode. Every single magazine in in held with one barcode. The barcode is not only there to help the shop to sell and for the customers so they how much it cost, but it also store a date so them ‘Q’ magazine knows how many magazines had been sold.
In comparison to any other magazine ‘Q’ is not giving to the customers all the details there is not much writing involved on this cover. In my opinion what the magazine is trying to do it to persuade people to buy it but not giving them to much so they more curious what is idea, what else there is that ‘Q’ is offering to us the customers.
The masthead of the magazine denotes one simple easy to remember letter ‘Q’ which takes 15% of the cover. The letter ‘Q’ is not only there as a masthead but also as a logo. The masthead is placed right in a middle of a red outstanding from the page big square. I would like to point it out nothing is designed just to look good every single bit that has been put on the front cover has a deeper meaning with it the subject. Not many people are thinking of, why the square of a logo is in red? It catches the eye of a customer but the designer knows their target audience very well and he knows what they are looking for. Red is the hottest colour of the warm colours girls (the target audience for Q) are looking for something that catch their eye immediately but also red connotes a strong colour that conjures up a range of seemingly conflicting emotions. Underneath the masthead there’s a tagline saying ‘A DIFFERENT TYPE OF MUSIC’ which means the ‘Q’ is a music industry
magazine. Backing to this hot red colour, red can denote ‘different’ emotions, ‘different’ types of music. The logo is placed in the left hand corner, people in England and in most European countries are reading from left to right so their eye are automatically looking to the left and then they looking for more information elsewhere. ’Q’ has decided to put their logo in a place that is going to be seen and so that they have more space to develop their other ideas. ‘Q’ is not a very popular letter It’s almost unique, there is not a lot of countries where this letter is used so in my opinion this magazine is focusing on a stuff that is different and unique. Letter ‘Q’ is not used very often but still really useful. I think magazine ‘Q’ was trying to make this magazine as simple as possible so the audience will remember the magazine masthead fairly easily and it will show it’s something different from other music magazines. Most of the magazines are running theirs mastheads right at the top of a magazine cover, although ‘Q’ is positioned in a very altered way.
Just after looking at the masthead is eye are moving towards the right. The place where the reader can see column with all the kickers written up. Most of the magazines have the kicker on the left side so this magazine is trying to make something different from other magazines they trying to build the own image. It is all structured and everything has its own column, where in most of those types of magazines everything is out of space. The ’Q’ decide to talk about three different music bands, although all three of the bands names are written in a same style the rest of a kicker is not. They used a different style to make a metamorphosis. Reader might not even know what the bands are but from the way the words and style is set up they can already judge on the genre of music.
There is no specific audience for ‘Q’ the magazine really hope to interest not only females but also males, that’s why they are looking for various of music types.
In big letters almost as big as the logo by itself you can see the strapline is going across, position in a middle of a page. All in capital letters ‘LILY ALLEN’(‘LILY’ in black letters and ‘ALLEN’ in clear white) just above the name of a music artist it says ’SEXY BEAST’ all in the capitol letters although the colours has been swapped now the first word is in white and the second word is in black to make a contrast.
Why ‘SEXY BAST’ on this specific cover magazine you can clearly see the whole ‘LILY ALLEN’s’ body. She is topless and she has really tight sorts on. She is standing to us turn to the back and looking out a little bit to the reader in a very sexy way. Next to here there is two panthers each one on each side of her. One of the panthers is walking towards us and the other is looking really sheik ‘grrrrr’. The artist on that cover look so real and you would never say it is a myth, but it is. The photograph would never put the music arts on the same photo panel as two panthers. You never know what the panther might do after being photographed when the flash goes to panther eye and also ‘LILY ALLEN’ didn’t pose top less. The whole cover is a myth it is created to make a good, beneficial image of a character but it doesn’t mean it is real. The picture is right behind the writing, although one of the panthers head is taking place on the writing to create this outstanding image from the cover. Below the ‘LILY’ there’s a rest of the strapline ‘& HER WICKED, WICKED WAYS….’ (to create this outstanding look the magazine not only increased size of the letters but they also gave the red colour to it).The use of the alliteration and repetition makes it sound really clever and interesting there reader is trying to think… What are her ‘WICKED’ ways? This really persuades customers of magazine ‘Q’ to buy it.
Going down there is well known by a lot of magazine part on a cover called ‘sticker’ It stand out from the other part on this cover it’s not in column or in square but it is in circle. It catches the eye very simply and easily. The sticker almost seems like a bonus to this magazine, ’THE 25 GREATEST ROCK MOVIES’. This might also suggest the fact that everyone knows ‘LILY ALLEN’ is not a rock star so they looking for various types of music.
Next in a row is well known and popular barcode. Every single magazine in in held with one barcode. The barcode is not only there to help the shop to sell and for the customers so they how much it cost, but it also store a date so them ‘Q’ magazine knows how many magazines had been sold.
In comparison to any other magazine ‘Q’ is not giving to the customers all the details there is not much writing involved on this cover. In my opinion what the magazine is trying to do it to persuade people to buy it but not giving them to much so they more curious what is idea, what else there is that ‘Q’ is offering to us the customers.
Photo-Shoot Planning Sheet
13.12.2012
Media
Media
Photo-shoot Planning Sheet
Photo-shoot Title:
Rock
Front Cover:
Rock band
Rock
Front Cover:
Rock band
Photo-shoot Concept:
I need 4 girls for my photo shoot. I want all of them with heavy and rocky make up.
My concept is to make a girl rock band group.
Aims:
My concept is to make a girl rock band group.
Aims:
I aim to get a nice photo with 3 /4 girls all together and I also would like to get some shocking pictures witch will interest people to buy the magazine and also so I can use them as one on my subtitles for my double page.
Date & Timings:
3rd January 2013, 3pm
Location:
Location:
At my house, all I need is a white wall so I don’t need to do too much of a photo editing.
Props:
Rock style clothes, dark eyes shadows/ make-up and fan.
Models:
4 girls
Team:
Team:
I will be taking the pictures and also I will take care of the hair and make-up of my models.
Reference images:
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